The Blur Cleat, as well as other exciting and new Under Armour product, was unveiled during the week of the 2019 All-America Game in Orlando, Florida. An Annual event where the best high school athletes in the country celebrate their accomplishments, learn from NFL legends and compete one last time before transitioning to the next big step in their careers. 
The Blur cleat is a super-lightweight cleat designed for speed, sharp cuts, and explosive acceleration. My goal was was to design branding that visually amplified those characteristics.
The All America Fastest Man Competition
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