“Under Armour Stays Cooler” — Baseball Concept
Developed a concept for Under Armour Baseball, blending vintage sports advertising with contemporary graphic storytelling.
Developed a concept for Under Armour Baseball, blending vintage sports advertising with contemporary graphic storytelling.
Goal
Create a visual that captures the energy and nostalgia of classic sports print ads while reinterpreting it through a modern lens.
Create a visual that captures the energy and nostalgia of classic sports print ads while reinterpreting it through a modern lens.
Approach
Drew from early influences of ’90s and late '80s sports advertising. The concept is a fusion of vintage print media and graphic tees, aiming to create something that feels both archival and wearable.
Drew from early influences of ’90s and late '80s sports advertising. The concept is a fusion of vintage print media and graphic tees, aiming to create something that feels both archival and wearable.
Built the illustration through a layered digital process, starting with rough sketching and then vector line work. I then went into a grayscale rendering to define lighting and depth, then applied gradient mapping and color adjustments to create a cohesive palette and final mood.
Outcome
Delivered a concept that translates the spirit of classic sports advertising into a modern design language, reinforcing Under Armour Baseball’s identity through nostalgia-driven storytelling.
Delivered a concept that translates the spirit of classic sports advertising into a modern design language, reinforcing Under Armour Baseball’s identity through nostalgia-driven storytelling.