The goal with this project was to update this cleat with minimal and technical branding that not only highlighted new features; but, also made the cleat feel light and fast.
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/f10e1983-faae-47a8-a7b9-b411d0450794_rw_1920.jpg?h=e4d869ff7cb4ca758edcc188bccf156f)
Updated Logo
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/e563e497-1cd2-4f68-a03a-a29dad048325_rw_1920.jpg?h=1f166092e5a881480425229916354d35)
Updated Under armour and cleat word mark.
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/d4dc2fa1-02b9-4669-a675-a2c81fa39456_rw_1920.jpg?h=099a855f90759cf12ee32025f1065822)
New tertiary Marks
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/92f34103-b117-4188-a66d-bd98a000d6e9_rw_1920.jpg?h=18ed90c8023fd13d34774569f6fce1b1)
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/adeab568-18a6-4e69-9ee4-742caf7d02a4_rw_1920.jpg?h=9360529d09899fe6d0e09c95893d3bfe)
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/72c91691-559b-4e53-8f62-21eb6a4bcd60_rw_1920.jpg?h=a0fda62a1a97f3a4cdbf2f611a88d62e)
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/c3197d06-02df-4ff7-8a4f-1c25c988fa27_rw_1920.jpg?h=0aa5aeca398e4a6c95565ecacbfa8530)
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/314b35ba-e028-46c7-bc2e-cdea30abf8ee_rw_1920.jpg?h=ab02babb7b475bdc38a54c65009b0712)
![](https://cdn.myportfolio.com/201bacd8-3736-4093-81b2-f0876b5d9382/798c49b8-f741-4a28-a98e-71f6c21edf9a_rw_1920.jpg?h=c124f0696d9772f9d88b16838429c418)
Updated Logo
Updated Under armour and cleat word mark.
New tertiary Marks