US VS THEM. A concept inspired by Under Armour colleges and the aesthetic of print media in college athletics around the 1970's.
Through a less is more approach, creatives were able to convey stories and create impact with minimal Sans serif typography and iconic photography.
Through a less is more approach, creatives were able to convey stories and create impact with minimal Sans serif typography and iconic photography.
The football is inspired by the Commander in Chief's Trophy, The jersey is inspired by Randy White's number 94 Maryland jersey, the ring is inspired by Auburn's 2010 national Championship ring, and the cleats are the UA Mid Metal D.
