Justin Jefferson Player-Exclusive Cleat — Luxury Concept
Designed a player-exclusive cleat for Justin Jefferson, exploring how luxury craftsmanship could be translated into on-field performance footwear.
Designed a player-exclusive cleat for Justin Jefferson, exploring how luxury craftsmanship could be translated into on-field performance footwear.
Goal
Create a cleat that feels genuinely premium—introducing a level of craftsmanship and detail not typically seen in football footwear.
Create a cleat that feels genuinely premium—introducing a level of craftsmanship and detail not typically seen in football footwear.
Approach
Drew inspiration from Chrome Hearts, particularly its use of leather, metal hardware, and handcrafted detailing. Applied this design language to the Inline Blur model by replacing the standard mesh and TPU film upper with synthetic leather, establishing a more elevated foundation.
Drew inspiration from Chrome Hearts, particularly its use of leather, metal hardware, and handcrafted detailing. Applied this design language to the Inline Blur model by replacing the standard mesh and TPU film upper with synthetic leather, establishing a more elevated foundation.
I then developed a custom quilted upper. To resolve challenges with the Blur’s asymmetric U-throat construction, created a quilt pattern that radiates from the U-throat and flows naturally with the shoe’s form—ensuring consistency across the upper.
Lastly I partnered with suppliers to produce custom-molded metal studs, individually placed at quilt intersections. This detail reinforced both the craftsmanship and the luxury-inspired direction of the design.
Outcome
Delivered a concept that redefines the boundaries of football cleat design, merging performance with high-fashion influence and introducing a new level of craftsmanship to the category
Delivered a concept that redefines the boundaries of football cleat design, merging performance with high-fashion influence and introducing a new level of craftsmanship to the category