The evolution of the “Chrome 18” player-exclusive cleat for Justin Jefferson, built on the success of the original concept through material and construction innovation.
Goal
Refine and elevate a proven concept by pushing craftsmanship and materiality further—while aligning with broader industry shifts toward premium, sneaker-inspired cleat design.
Refine and elevate a proven concept by pushing craftsmanship and materiality further—while aligning with broader industry shifts toward premium, sneaker-inspired cleat design.
Approach
Drew inspiration from the trend of luxury product arriving in flooded color which put emphasis on key elements like pattern, construction and bold hardware. Applied these ideas to the Blur Pro model, introducing debossed nubuck paneling and a nubuck shroud to elevate the upper construction.
Drew inspiration from the trend of luxury product arriving in flooded color which put emphasis on key elements like pattern, construction and bold hardware. Applied these ideas to the Blur Pro model, introducing debossed nubuck paneling and a nubuck shroud to elevate the upper construction.
Enhanced the design with custom-molded antique silver hardware, including a functional zipper and bespoke “JJ” metal buttons—reinforcing both the luxury influence and athlete-specific identity.
