“Flowers” Footwear Concept (Under Armour Basketball)
Designed a footwear pack centered around the idea of “giving athletes their flowers,” translating recognition and respect into a performance-driven product.
Designed a footwear pack centered around the idea of “giving athletes their flowers,” translating recognition and respect into a performance-driven product.
Goal
Create a design that celebrates the unseen work behind athletic success, while introducing a visual language that feels elevated and unexpected within the Under Armour basketball space.
Create a design that celebrates the unseen work behind athletic success, while introducing a visual language that feels elevated and unexpected within the Under Armour basketball space.
Graphic Toolkit / Patterns
Approach
Drew inspiration from traditional paisley patterns, reinterpreting the ornamental motif through a modern performance lens. Developed custom paisley graphics to establish a unique identity across the pack, bringing a sense of craftsmanship and storytelling to the designs.
Drew inspiration from traditional paisley patterns, reinterpreting the ornamental motif through a modern performance lens. Developed custom paisley graphics to establish a unique identity across the pack, bringing a sense of craftsmanship and storytelling to the designs.
For the UA Breakthru, applied rose gold and pearlescent white panels to create a softer, more premium aesthetic, enhanced by screen-printed and debossed paisley detailing for added depth and texture. On the UA Slipspeed, adapted the execution to maintain the integrity of the upper by using a 3D rose gold screen print—preserving both dimension and performance.
Outcome
Delivered a cohesive concept pack that blends storytelling with material execution, pushing Under Armour basketball toward a more expressive and design-forward direction.
Delivered a cohesive concept pack that blends storytelling with material execution, pushing Under Armour basketball toward a more expressive and design-forward direction.