Justin Jefferson “Keeping Receipts” Cleat (2024)
Designed a player-exclusive cleat for Justin Jefferson as part of a four-concept PE series, centered on resilience and response to adversity.
Designed a player-exclusive cleat for Justin Jefferson as part of a four-concept PE series, centered on resilience and response to adversity.
Goal
Capture Jefferson’s mindset during his return from injury—transforming external criticism into motivation and performance.
Capture Jefferson’s mindset during his return from injury—transforming external criticism into motivation and performance.
Approach
Built the concept around the idea of “keeping receipts,”. Grounded the narrative in Jefferson’s 2023 season, where injury and public scrutiny became a defining moment in his career.
Built the concept around the idea of “keeping receipts,”. Grounded the narrative in Jefferson’s 2023 season, where injury and public scrutiny became a defining moment in his career.
Translated this mindset into a focused, intentional design that expressed Justin's aggression with a collage of injury reports, stats, and hateful comments.
Outcome
Delivered a narrative-driven concept that connects athlete performance with personal story, reinforcing the role of product as a vehicle for mindset and identity.
Delivered a narrative-driven concept that connects athlete performance with personal story, reinforcing the role of product as a vehicle for mindset and identity.