Bryce Harper Rivalry Series Cleats (2025 MLB Season)
Designed a series of player-exclusive cleats for Bryce Harper, inspired by each Philadelphia Phillies rival throughout the 2025 season.
Designed a series of player-exclusive cleats for Bryce Harper, inspired by each Philadelphia Phillies rival throughout the 2025 season.
Goal
Elevate straightforward team-based colorways by embedding deeper narrative elements—turning each cleat into a reflection of rivalry history and on-field moments.
Elevate straightforward team-based colorways by embedding deeper narrative elements—turning each cleat into a reflection of rivalry history and on-field moments.
The Mets CW
The Braves CW
Approach
Built each design around subtle, story-driven details tied to specific matchups. For the New York Mets, referenced their black alternate jerseys worn during their 2024 NLCS run.
Built each design around subtle, story-driven details tied to specific matchups. For the New York Mets, referenced their black alternate jerseys worn during their 2024 NLCS run.
For the Atlanta Braves, incorporated the phrase “Atta Boy” as a direct nod to the 2023 NLDS moment involving Orlando Arcia—later reclaimed by Harper through his on-field response. Used this detail as a narrative device, transforming a in-game moment into a defining visual element.
Across the series, balanced clean color execution with layered storytelling to ensure each cleat felt both wearable and meaningful.
Outcome
Delivered a narrative-driven PE series that adds depth to traditional rivalry colorways, strengthening the connection between athlete, product, and fan culture.
Delivered a narrative-driven PE series that adds depth to traditional rivalry colorways, strengthening the connection between athlete, product, and fan culture.